Simple Ways Tradies Can Get Found on Google Without Paying for Ads - SEO for Tradies

In today’s digital world, every tradie knows that getting found online is crucial for growing your business. But what if we told you there’s a way to get noticed on Google without paying a single cent for ads? Yep, you read that right!

Let’s walk through 5 easy, cost-effective ways you can start ranking on Google and attracting more local customers today—no big budget needed!

1. Claim & Optimise Your Google My Business Listing

If you haven’t already, claim your Google My Business (GMB) listing. This is the best tool for tradies to appear in local search results and show up on Google Maps.

Once claimed, make sure to:

• Add your business hours, contact details, and location

• Upload high-quality photos of your work

• Collect reviews from happy clients—these can boost your visibility significantly

Why it works: Google loves fresh, local info—and tradies are exactly what local searches need. Optimising your GMB profile can put you in front of customers actively looking for your services right now!

2. Create a Google Optimised Website

Your website is the digital storefront of your business, and it needs to be SEO-friendly to get found. Ensure your site is:

• Mobile-Optimised: Most people search for services on their phones, so it’s crucial your site works smoothly on all devices.

• SEO-Optimised: Use keywords relevant to your services and location. For example, “Plumber in Gold Coast” or “Electrician near me” are great terms to target.

Why it works: A clean, easy-to-navigate website that loads quickly not only boosts your SEO rankings but also keeps visitors from bouncing off to a competitor.

3. Use Local Keywords to Rank Higher in Your Area

SEO for tradies is all about getting noticed in your local community. Use local keywords on your website and throughout your content to show up in local searches. For example:

• “Tradie in [Your Suburb]”

• “Best plumber in [Your City]”

• “[Your Service] in [Postcode]”

Why it works: Local SEO focuses on targeting potential clients in your area. When you use specific locations in your content, you make it easier for Google to show your business to people nearby who need your services.

4. Get Reviews on Google

Positive reviews are a powerful trust signal for Google and potential clients. Encourage your happy customers to leave reviews on your GMB listing. The more reviews you have, the more likely you are to show up in local searches.

Why it works: Reviews play a huge role in Google’s ranking algorithm and help potential clients trust that you’re the real deal.

5. Start a Blog with Helpful Tips

One of the best ways to get found online is by creating content that helps. Start a blog on your website where you can share:

• Tips for DIY fixes

• Common issues and how to solve them

• Industry news and trends

Why it works: Blogging shows Google you’re an authority in your field. When you write useful, keyword-rich content that answers common questions, you improve your chances of ranking for those search terms.

Get Started Today!

There you have it—5 simple ways to get found on Google without the need for expensive ads. Start by optimising your GMB, using local keywords, and creating content that helps your customers. Over time, you’ll see an improvement in your online presence, leading to more leads and customers for your tradie business.

Need help getting started? Contact Boost My Trade today for a free website audit or GMB optimisation consultation! Let’s boost your rankings, increase traffic, and grow your business!